Business Series
This course highlights how to market your business in Southeast Asia (SEA). It not only covers marketing trends in SEA but also some basic concepts of marketing.
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According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, attracting companies with its increasingly educated and affluent workforce. However, to tap into this vast market with increasing disposable income, companies need to be careful with their marketing strategies and consider various factors, cultural nuances, taboos, values, marketing cost, marketing message, and delivery method.
This course offers you the opportunity to explore the marketing tactics companies exploit to expand internationally and discover the most effective strategies for your targeted market.
Each country has a different culture and social norm. That is what makes each country in Southeast Asia unique and different. Therefore, before deciding on your marketing strategy for the region, business owners must make an effort to learn of the different customs and traditions each country has. This will win them the trust of locals.
An effective strategy can be the difference between success and failure in your marketing efforts. You'll explore and apply real-life examples of local marketing channels in marketing, helping you reflect on how to leverage the popularity of social media channels in their respective countries.
Meet the Instructor
Shelby Tee is the Managing Partner of BlackStorm Consulting. Shelby is always keen on exploring, learning new things, and nothing excites her more than a new challenge. Her expertise lies in corporate and product marketing, project management, business operations and crisis management.
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Purchase additional individual premium content separately
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USD 99.90/yr USD 118.8
Unlimited access to premium courses, podcasts, events and webinars
Unlimited access to business templates
Access to exclusive events for premium members
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