Business Series
This course highlights the different approaches and strategies that you can consider adopting when selling in the Southeast Asia (SEA) market.
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With Southeast Asia (SEA) gaining recognition for being a business hub, many companies are looking to hop on the bandwagon to step into SEA and grow. McKinsey reported that global goods trade had risen from 27% to 33% in recent years in Asia, showing the potential that SEA as a region can possess. The Association of Southeast Asian Nations (ASEAN) has become a formidable global opponent and is incredibly focused on making SEA a worldwide trading and business hub.
Do not simply jump on the bandwagon of entering the SEA market. There is a need to analyse and understand why are companies doing so. Furthermore, it is essential to consider if introduced products will succeed under the current and future market conditions of SEA. This course will save you the expensive lesson and equip you well to gain a market share.
Learners will understand the various factors to look for when deciding which country best suits your business needs. Failing to consider any of these factors will impair your business. Incorporating these factors into your decision-making process will aid learners in marketing your products to gain a sizeable market base. Additionally, it will help business owners anticipate the possible challenges they may face and think of solutions to root out the problem instead of wasting time and precious resources at the critical juncture.
Various market entry strategies that can be adopted will also be introduced to learners. The success of selling to the market hinges significantly on your knowledge of the best and the available methods. This will help business owners better communicate their business idea and plan to employees, knowing how to succeed. By showing participants the possible ways of market entry, we believe you will tailor our suggestions into your business plan, consequently smoothening your journey to enter the market.
Meet the Instructor
Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.
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Unlimited access to premium courses, podcasts, events and webinars
Unlimited access to business templates
Access to exclusive events for premium members
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