Business Series

How to Prepare for Market Entry in Southeast Asia

Course Overview

This course highlights how to prepare your business for new market entry. It covers the entire process of preparation, which includes identifying, researching, reviewing and internalising the information gathered.


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  • Videos: 22 Short Videos
  • Course Materials: PDF Slides & Activity Templates

One of the early entrants providing ride-hailing, food delivery, and transportation, Uber decided to leave the fragmented Southeast Asia (SEA) market. Likewise, after operating for 15 years in Singapore, Carrefour has decided to exit Singapore as one of the main reasons is its inability to differentiate from its competitors and retain customers.

Undoubtedly, Market Entry is a complicated activity involving many strategic business decisions that even multinational corporations can fail. It consists of developing and re-evaluating the product and its positioning in the market. In addition, the company will also need to consider various factors such as barriers to entry, the cost of marketing, sales and delivery, and the estimated demands to enter the new market.

The company's challenges are even more significant when entering a foreign market that bears little resemblance to its home country. Southeast Asia is one such region that companies have difficulty establishing a foothold.

According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, attracting companies with its increasingly educated and affluent workforce. However, in recent years, attempts to wholesale-replicate business models that succeeded abroad in Southeast Asia have been met with resistance from its residents and the local authorities for various reasons.

Course Overview

Uncover what to consider when expanding a business into Southeast Asia or any part of the world

This course offers you the opportunity to explore the strategies companies exploit to expand internationally and discover the most influential global market entry strategies for your targeted market.

Delve into foreign market entry strategies

You'll understand using a systematic approach to form a considered market entry strategy. Every business needs an action plan to bring it to life. This course will give you the chance to review everything you need to know to build a robust strategy – from product offerings, pricing mechanisms, unique selling propositions to distribution strategy.

Learn and apply international business strategy and global market entry strategies

You'll learn to apply international business strategies, models, and techniques that businesses may implement when taking their services to new geographies. By the end of this course, you'll understand the factors companies must consider in international market entry and the tools you can use in your strategies.

Learning Outcomes

  • Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters 
  • Research effectively about your targeted new market
  • Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters 
  • Internalise all these changes from 2 aspects — process and people, to ensure your business can run smoothly 

Who Should Attend?

  • All business owners or entrepreneurs currently in or intending to branch into SEA
  • Business development executives intending to upgrade their skills in venturing into new markets
  • Aspiring entrepreneurs or startup founders researching entry into SEA

Course Outline

Meet the Instructor

Jeslin Bay

Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.

Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.

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USD 99.90/yr USD 118.8

Unlimited access to premium courses, podcasts, events and webinars

Unlimited access to business templates

Access to exclusive events for premium members

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Golden Mile Complex, #04-03, Singapore 199588

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